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Google Ads Agency Toolkit

Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients
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Responsible Gilbert Kimbi
Last Update 02/12/2025
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Google Ads Agency Toolkit

SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
Client Onboarding
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Google Ads Agency Toolkit
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
Google Ads Agency Toolkit
SOP 141: Onboard a Client for Google ads
Skillfully onboard your client and impress them while you're at it.
Google Ads Agency Toolkit
SOP 146: Create Google Ad Campaign Strategy Proposal for Client
Design and propose a winning campaign strategy to help your client achieve their business goals.
Strategy Creation
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Google Ads Agency Toolkit
SOP 147: Perform Keyword Research for Google Ads
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns.
Google Ads Agency Toolkit
SOP 145: Determine a bid strategy for new Google Ads Campaign
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Google Ads Agency Toolkit
SOP 137: Create a Design Brief for Google Display Ads
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
Analytics & Tracking
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Google Ads Agency Toolkit
SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business
Google Ads Agency Toolkit
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
Google Ads Agency Toolkit
SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website
Ad Execution & Operations
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Google Ads Agency Toolkit
SOP 142: Set up billing for Google Ads
Set up billing for your Google Ads account so payments can be made to run your campaigns.
Google Ads Agency Toolkit
SOP 138: Set up a Google Search campaign
Step-by-step guide to set up a Google Search campaign based on best practices.
Google Ads Agency Toolkit
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads