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  2. Google Ads Agency Toolkit
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Home └Google Ads Agency Toolkit
Google Ads Agency Toolkit

Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients
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Responsible Gilbert Kimbi
Last Update 02/12/2025
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Google Ads Agency Toolkit

SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
Client Onboarding
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Google Ads Agency Toolkit
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
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Google Ads Agency Toolkit
SOP 141: Onboard a Client for Google ads
Skillfully onboard your client and impress them while you're at it.
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Google Ads Agency Toolkit
SOP 146: Create Google Ad Campaign Strategy Proposal for Client
Design and propose a winning campaign strategy to help your client achieve their business goals.
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Strategy Creation
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Google Ads Agency Toolkit
SOP 147: Perform Keyword Research for Google Ads
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns.
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Google Ads Agency Toolkit
SOP 145: Determine a bid strategy for new Google Ads Campaign
Determine the right bidding strategy that maximizes the objective of your ad campaigns
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Google Ads Agency Toolkit
SOP 137: Create a Design Brief for Google Display Ads
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
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Analytics & Tracking
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Google Ads Agency Toolkit
SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business
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Google Ads Agency Toolkit
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
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Google Ads Agency Toolkit
SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website
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Ad Execution & Operations
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Google Ads Agency Toolkit
SOP 142: Set up billing for Google Ads
Set up billing for your Google Ads account so payments can be made to run your campaigns.
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Google Ads Agency Toolkit
SOP 138: Set up a Google Search campaign
Step-by-step guide to set up a Google Search campaign based on best practices.
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Google Ads Agency Toolkit
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
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