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Google Ads Agency Toolkit

Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients
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Responsible Gilbert Kimbi
Last Update 02/12/2025
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Google Ads Agency Toolkit

SOP 015: Exclude own traffic from Google Analytics

Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.
Analytics & Tracking
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Google Ads Agency Toolkit
SOP 015: Exclude own traffic from Google Analytics
Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.
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Google Ads Agency Toolkit
SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)
Perfectly add the Google Ads Tag to a site using Google Tag Manager
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Google Ads Agency Toolkit
SOP 006: How to Create UTM Tracking URLs
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site
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Google Ads Agency Toolkit
SOP 009: Add Google Analytics 4 to a site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
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Google Ads Agency Toolkit
SOP 067: How to add Google Analytics to a Shopify Store
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website
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Google Ads Agency Toolkit
SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website
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Google Ads Agency Toolkit
SOP 065: How to add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store
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Google Ads Agency Toolkit
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
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Google Ads Agency Toolkit
SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business
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