Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients

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Responsible	Gilbert Kimbi
Last Update	02/12/2025
Members	1

Course
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Client Onboarding

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SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.

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SOP 063: How to Manage User Access for Google Ads Accounts

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.

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SOP 014: Create a Google Ads Account

Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network

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Strategy Creation

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SOP 148: Define Naming Conventions for Google Ad Campaigns

Define naming convention that fits your account structure and improve productivity when managing Google Ads

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SOP 043: Performing a social media audit

Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles

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SOP 137: Create a Design Brief for Google Display Ads

Create a brief with crystal-clear directions that any designer can understand and produce winning creatives

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Analytics & Tracking

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SOP 015: Exclude own traffic from Google Analytics

Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.

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SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)

Perfectly add the Google Ads Tag to a site using Google Tag Manager

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SOP 006: How to Create UTM Tracking URLs

Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site

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Ad Execution & Operations

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SOP 142: Set up billing for Google Ads

Set up billing for your Google Ads account so payments can be made to run your campaigns.

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SOP 136: Link Google Analytics Property to Google Ads Account

Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting

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SOP 059: Set up an A/B test on your Website

Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience

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