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Google Ads Agency Toolkit

Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients
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Responsible Gilbert Kimbi
Last Update 02/12/2025
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Google Ads Agency Toolkit

SOP 142: Set up billing for Google Ads

Set up billing for your Google Ads account so payments can be made to run your campaigns.
Ad Execution & Operations
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Google Ads Agency Toolkit
SOP 142: Set up billing for Google Ads
Set up billing for your Google Ads account so payments can be made to run your campaigns.
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Google Ads Agency Toolkit
SOP 136: Link Google Analytics Property to Google Ads Account
Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting
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Google Ads Agency Toolkit
SOP 059: Set up an A/B test on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience
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Google Ads Agency Toolkit
SOP 139: Set up a Remarketing Audience in Google Ads Manager
Set up an audience segment that you can use to run remarketing campaigns to drive sales, lead or traffic to your website.
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Google Ads Agency Toolkit
SOP 150: Write effective Google Ads copy
How to produce high performing ad copy for eCommerce or service business ad campaigns at scale.
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Google Ads Agency Toolkit
SOP 144: Set up a Google Dynamic Search Ad Campaign
Step-by-step guide to set up dynamic ad campaign that can help you find customers without relying on keywords
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Google Ads Agency Toolkit
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
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Google Ads Agency Toolkit
SOP 153: Set up a Google Brand Awareness Campaign
A step-by-step guide to set up a Google brand awareness campaign based on best practices.
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Google Ads Agency Toolkit
SOP 138: Set up a Google Search campaign
Step-by-step guide to set up a Google Search campaign based on best practices.
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