Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients

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Responsible	Gilbert Kimbi
Last Update	02/12/2025
Members	1

Course
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Client Onboarding

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SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.

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SOP 141: Onboard a Client for Google ads

Skillfully onboard your client and impress them while you're at it.

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SOP 146: Create Google Ad Campaign Strategy Proposal for Client

Design and propose a winning campaign strategy to help your client achieve their business goals.

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Strategy Creation

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SOP 147: Perform Keyword Research for Google Ads

Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns.

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SOP 145: Determine a bid strategy for new Google Ads Campaign

Determine the right bidding strategy that maximizes the objective of your ad campaigns

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SOP 137: Create a Design Brief for Google Display Ads

Create a brief with crystal-clear directions that any designer can understand and produce winning creatives

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Analytics & Tracking

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SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports

Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business

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SOP 004: Add Google Tag Manager to a WordPress Site

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly

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SOP 066: How to add Google Tag Manager to a Squarespace Website

Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website

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Ad Execution & Operations

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SOP 142: Set up billing for Google Ads

Set up billing for your Google Ads account so payments can be made to run your campaigns.

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SOP 138: Set up a Google Search campaign

Step-by-step guide to set up a Google Search campaign based on best practices.

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SOP 038: Setting up an abandoned-cart campaign with Google Display Network

Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads

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