The Gilbert Kimbi Paid Advertising Course

297,000 FCFA

Before We Start

1Lessons ·
- Environment Setup: 10x Your Productivity in 10 Minutes
Introduction to Paid Advertising

5Lessons ·
- Course Overview
- Introduction To Paid Advertising
- Paid Platforms
- Target Personas And The Sales Funnel
- The Paid Framework
Paid Advertising Fundamentals

13Lessons ·
- 3 Harsh Truths
- Where Should You Run Ads?
- Identifying Your North Star
- Track Results Like a CMO
- Paid Advertising Fundamentals
- Picking The Right Objective & Offer
- Bonus: Attribution Models
- Campaign Metrics
- Picking The Right Tech Stack
- How AI is Changing Paid Advertising
- Creating High-Converting Ads
- How the “Auction” System Works
- ML and AI algorithms
Google Search Ads Fundamentals

2Lessons ·
- Why Use Paid Search?
- Paid Search Platforms
Google Ads: Setup

2Lessons ·
- Google Ads Architecture
- The Google Tag
Google Ads: Targeting

6Lessons ·
- Keyword Research
- Branded vs Non-Branded Terms
- Keyword Research Strategies
- Keyword Match Types
- Negative Keywords
- Campaign Budgeting