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Marketing Starter Kit

Marketing Starter Kit

This action-oriented resource will guide you through the essentials to kickstart your digital marketing efforts. Use this checklist as a blueprint for the next 30 days to drive meaningful traffic using digital marketing best practices.

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Responsible Gilbert Kimbi
Last Update 03/01/2025
Completion Time 14 hours 30 minutes
Members 3
Kickstart your social media engine
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Marketing Starter Kit
Prompt 074: Influencer briefs for consistent brand messaging

Ensure consistent brand messaging with detailed influencer briefs

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Marketing Starter Kit
Prompt 073: Messages for influencer outreach

Reach out to influencers with tailored messages for brand partnerships

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Marketing Starter Kit
Prompt 072: Social media performance report templates

Share social media performance with stakeholders using report templates

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Marketing Starter Kit
Prompt 071: Templates for common social media inquiries

Handle common inquiries on social media with prepared templates.

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Marketing Starter Kit
Prompt 070: Responses to social media comments/messages

Maintain engagement by responding to social media comments and messages

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Marketing Starter Kit
Prompt 069: Relevant hashtags to increase post reach

Increase post reach with relevant and trending hashtags

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Marketing Starter Kit
Prompt 068: Thematic campaigns for holidays

Plan thematic social media campaigns around holidays

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Marketing Starter Kit
Prompt 067: Engaging social media image captions

Write captivating captions for social media images to boost engagement.

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Marketing Starter Kit
Prompt 066: Social media post ideas for products/services

Generate engaging social media post ideas for client products or services

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Marketing Starter Kit
SOP 044: Starting a social media calendar
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Marketing Starter Kit
[Social Media Mini-Course] How to Create World-Class Social Media Content

Welcome to the Social Media Mini-Course!

In this mini-course, you’re going to learn 3 very powerful things:

  • The rules of “social excellence” used by Airbnb to consistently create world-class content people love
  • The exact tactics you can use to make sure people actually engage with your content (in this attention deficit age)
  • Our favorite tools to create and distribute amazing social content (even if you have a very small budget)

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Marketing Starter Kit
SOP 043: Performing a social media audit

Create world-class social media content for your target customers.

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