Facebook Ads Action Plan

This action-oriented resource will guide you through the essentials to kickstart your digital marketing efforts. Use this checklist as a blueprint for the next 30 days to drive meaningful traffic using digital marketing best practices.

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Responsible	Gilbert Kimbi
Last Update	02/07/2025
Members	1

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SOP 069: How to structure your Facebook Ads Account

Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.

Facebook Ads Action Plan

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Template 139: Facebook Ads Action Plan

Get the World's Most Detailed Facebook Ads Action Plan. 100+ Resources & Step-By-Step Execution Guides that Cover Every Critical Aspect of Media Buying With Facebook, Updated Every Month.

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Account Audit SOPs

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SOP 124: Audit a Facebook Ads Account

Perform an audit on your team or client’s ad account to reveal the low-hanging fruits, and pave the way to a new media buying strategy.

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SOP 062: Grant Access to Facebook/Meta Business Manager

Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what

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SOP 087: Reverse engineer your competitor's Facebook Ads Strategy

Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.

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Campaign Planning & Strategy SOPs

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SOP 069: How to structure your Facebook Ads Account

Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.

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Template 098: Facebook Ads Creative Brief

Provide a high level overview of the client’s business and to provide ad guidelines for the designers

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SOP 123: Create a Facebook Ads strategy proposal deck

By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals

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Creatives Designing template

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Template 098: Facebook Ads Creative Brief

Provide a high level overview of the client’s business and to provide ad guidelines for the designers

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Campaign Set up SOPs

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Recipe 016: Create a Facebook Ads Strategy

If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for.

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Recipe 003: Get ready to run paid ads on Facebook

This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions.

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Recipe 004: Launch a new Facebook Ads campaign

This recipe can be performed and repeated every single time you want to launch a new campaign

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