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Google Business Profile Toolkit

Google Business Profile Toolkit

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Responsible Gilbert Kimbi
Last Update 02/07/2025
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Google Business Profile setup and optimization
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Google Business Profile Toolkit
SOP 100: Set up a new Google Business Profile account
If you serve brick-and-mortar businesses, you probably find yourself going through the process of starting a new Google My Business account from scratch.
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Google Business Profile Toolkit
SOP 154: Keyword Research for Local Business
Research a list of keywords that are relevant to your business and inform your local SEO strategy.
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Google Business Profile Toolkit
SOP 101: Optimizing a Google Business Profile listing
If your agency provides GMB optimization services, this SOP will completely streamline the process of taking a business listing from mediocre to world-class.
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Client acquisition and onboarding
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Google Business Profile Toolkit
SOP 180: Craft a cold outreach email
Craft an effective cold outreach email to get a reply from your prospect
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Google Business Profile Toolkit
SOP 206: How to manage user access for Google Business Profile
Manage user roles and access for your Google Business Profile account.
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Google Business Profile Toolkit
SOP 207: Transfer Google Business Profile Ownership
Transfer Google Business Profile ownership to clients or other business owners
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Analytics Setup
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Google Business Profile Toolkit
SOP 165: Link Google Analytics 4 with Google Search Console
Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard.
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Google Business Profile Toolkit
SOP 166: Set up lead tracking in Google Analytics 4
Starts tracking leads sign up on the conversion report in Google Analytics 4
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Google Business Profile Toolkit
SOP 167: Create a landing page report in Google Analytics 4
View landing page session data and segment these users based on traffic sources
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