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SOPs - Standard Operating Procedures

SOPs - Standard Operating Procedures

Search 700+ SOPs, recipes, templates, and AI prompts designed to help you execute extremely specific digital marketing tasks with 99% accuracy.
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Responsible Gilbert Kimbi
Last Update 03/01/2025
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SOPs - Standard Operating Procedures

SOP 062: Grant Access to Facebook/Meta Business Manager

Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOPs - Standard Operating Procedures
SOP 062: Grant Access to Facebook/Meta Business Manager
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOPs - Standard Operating Procedures
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
SOPs - Standard Operating Procedures
SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website
Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data
SOPs - Standard Operating Procedures
SOP 059: Set up an A/B test on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.
SOPs - Standard Operating Procedures
SOP 058: How to Optimize WordPress to Speed Up your Website
Optimize your current WordPress setup and content for faster page load times.
SOPs - Standard Operating Procedures
SOP 057: How to Setup the Perfect Robots.txt File
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.
SOPs - Standard Operating Procedures
SOP 056: How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way
SOPs - Standard Operating Procedures
SOP 055: How to Setup and Optimize an XML Sitemap
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.
SOPs - Standard Operating Procedures
SOP 053: How to backup and restore your WordPress website
Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors
SOPs - Standard Operating Procedures
SOP 052: How to create editorial guidelines for guest bloggers
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site
SOPs - Standard Operating Procedures
SOP 051: How to Implement and verify a 301 Redirect on a WordPress website
Implement and test 301 redirects on your Wordpress website and get rid of 404 errors or old content that is not relevant anymore.
SOPs - Standard Operating Procedures
SOP 050: Migrating an existing WordPress website towards SEO-friendly URLs
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better