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SOPs - Standard Operating Procedures

SOPs - Standard Operating Procedures

Search 700+ SOPs, recipes, templates, and AI prompts designed to help you execute extremely specific digital marketing tasks with 99% accuracy.
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Responsible Gilbert Kimbi
Last Update 03/01/2025
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SOPs - Standard Operating Procedures

SOP 062: Grant Access to Facebook/Meta Business Manager

Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOPs - Standard Operating Procedures
SOP 011: How to Do Keyword Research for SEO
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines
SOPs - Standard Operating Procedures
SOP 010: Set up a Facebook Ads Manager account
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely
SOPs - Standard Operating Procedures
SOP 009: Add Google Analytics 4 to a site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOPs - Standard Operating Procedures
SOP 008: Initial WordPress setup
Perform initial setup of your new WordPress.org site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines
SOPs - Standard Operating Procedures
SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
SOPs - Standard Operating Procedures
SOP 006: How to Create UTM Tracking URLs
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.
SOPs - Standard Operating Procedures
SOP 005: Install Meta Pixel On Your Site
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns
SOPs - Standard Operating Procedures
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
SOPs - Standard Operating Procedures
SOP 002: Perform an on-page SEO audit on a page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
SOPs - Standard Operating Procedures
SOP 001: How to QA Emails
Simple, repeatable steps to verify that new email campaigns are sent without obvious errors, its content is displayed properly, and it has no broken links.