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SOPs - Standard Operating Procedures

SOPs - Standard Operating Procedures

Search 700+ SOPs, recipes, templates, and AI prompts designed to help you execute extremely specific digital marketing tasks with 99% accuracy.
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Responsible Gilbert Kimbi
Last Update 03/01/2025
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SOPs - Standard Operating Procedures

SOP 062: Grant Access to Facebook/Meta Business Manager

Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOPs - Standard Operating Procedures
SOP 036: Setting up cross-domain tracking with GTM
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics
SOPs - Standard Operating Procedures
SOP 035: Create Subdomain Reports in Google Analytics
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains
SOPs - Standard Operating Procedures
SOP 034: Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts
SOPs - Standard Operating Procedures
SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.
SOPs - Standard Operating Procedures
SOP 032: Create an automated search query report
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.
SOPs - Standard Operating Procedures
SOP 031: How to create a lookalike audience
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice.
SOPs - Standard Operating Procedures
SOP 030: Grow your email list with a content upgrade popup
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot.
SOPs - Standard Operating Procedures
SOP 029: Set up an amazing welcome email with MailChimp
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers
SOPs - Standard Operating Procedures
SOP 028: Add social sharing links to your site
Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels
SOPs - Standard Operating Procedures
SOP 027: How to perform a URL audit on your site
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions
SOPs - Standard Operating Procedures
SOP 026: Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche
SOPs - Standard Operating Procedures
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you